My two word summary of REF2021: everyone’s great!

Data mining helps us see how UK universities are communicating about their REF2021 results.

Thursday 12 May 2022 saw the public release of Research Exellence Framework results (REF2021) - eagerly awaited by the Higher Education sector, but likely met with indifference and even confusion by the wider world, given the complexity.

I was interested in how universities were approaching their communications, especially given every institution would jostling to make themselves heard above the noise of hundreds of press releases, videos and social media posts.